The Top 19 B2B Marketing Tools to Delight and Convert Your Audience

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The Top 19 B2B Marketing Tools to Delight and Convert Your Audience
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The Top 19 B2B Marketing Tools to Delight and Convert Your Audience

Repetitive tasks eating up your time? Struggling to engage your audience effectively? Feeling overwhelmed with the challenges of B2B marketing?

Even in the face of these problems, there is a solution that can transform your marketing efforts and drive exceptional results.

Introducing the power of B2B marketing tools. With these smart tools, you can improve your processes, captivate your audience, and achieve your goals like never before.

In this blog post, you’ll get the top marketing tools for B2B classified into seven important categories. From automation software to team collaboration platforms, every marketer will find the right fit on this list.

Marketing Automation

Looking for ways to boost your marketing campaigns? Start using B2B marketing automation tools today. These tools offer robust CRM capabilities, advanced email functionalities, and personalized customer journeys. Below are the top tools that’ll help you scale your business.

1. HubSpot’s Marketing Hub

HubSpot’s Marketing Hub

Designed for businesses of every size, HubSpot’ Marketing software helps to manage your contacts and track your leads. You can also create landing pages, social media ads, and email campaigns. Plus, the reporting tools will give rich insights into what works and what doesn’t.

What’s more, HubSpot provides a user-friendly interface and powerful automation features. Without them, it would be hard to make your marketing processes efficient and attract paying customers. So, use HubSpot to attract, engage, and delight your B2B audience for the best business results.


Here’s the pricing breakdown for HubSpot’s Marketing Hub. The Starter plan is $45/month, while the Professional plan is $800/month. An Enterprise plan is offered at $3,600/month. By the way, HubSpot offers a free plan that covers basic CRM needs, making it a great option for startups or small businesses.

2. Salesforce Marketing Cloud Suite

Salesforce Marketing Cloud Suite

If you’re seeking powerful B2B internet marketing tools, look no further than Salesforce. As a leading CRM platform, Salesforce offers a range of features that are invaluable for B2B marketers. It gives them what they need most – the ability to better define and understand their customers. Use this tool to track leads, manage customer data, and analyze your sales process.

With Salesforce, you’ll open new channels for reaching your customers. It allows you to automate processes and find effective messages using the power of data and AI.

In short, Salesforce empowers marketers to build strong relationships with their customers. And that’s where business growth starts!


The pricing will depend on which marketing product you choose. They offer three products: Marketing Cloud Personalization, Engagement and Account Engagement. They cost $100,000 org/year, $1,250 org/month, and $1250/month (for up to 10,000 contacts), respectively. Given the price range, Salesforce is better suited for larger businesses with more complex CRM needs.

3. ActiveCampaign for Marketing

ActiveCampaign for Marketing

What if you could segment your customers, understand the value of each lead, and send effective emails? ActiveCampaign is a user-friendly marketing automation tool that covers all this.

You can automate your workflow and engage your B2B audience effectively. ActiveCampaign will help you discover the triggers, such as website interactions or email opens. Then, you’ll be able to send targeted messages and build meaningful connections.

It may take a little time to get the hang of the initial settings. But once you do, it becomes intuitive and simple to use. The dashboard is well-organized and easy to navigate, making your marketing efforts a breeze.


They offer three plans: Plus, Professional, and Enterprise. The Plus plan is the right fit if you’re a small team ($49/mo for 3 users). For 5 users (the Professional plan), it’s $149/mo. And you should contact ActiveCampaign’s team to get the quote for the Enterprise plan.

B2B Marketing Tools for Market research

Now, how to gather valuable insights and understand your B2B audience better? Here’s when market research tools come into play. They help to understand your marketing environment and pick the best strategies. Introducing two popular tools in this category:

4. Typeform


With Typeform, you can design simple yet beautiful surveys and collect feedback from your B2B audience. It’s a user-friendly survey and questionnaire tool. Besides being interactive, it can include multiple-choice questions, dropdown menus, and rating scales.

Typeform allows you to collect more data. And it ensures the data is useful and actionable. How? You can embed forms on webpages, emails and more to ask the right questions at the right time.


Aside from the Free plan, Typeform also offers the Basic, Plus, Business, and Enterprise plans. The Basic starts at $25/mo if billed annually.

5. Startquestion


Meet Startquestion – another market research platform that offers survey solutions for businesses. It has pre-designed survey templates and advanced survey logic so that you ask only the necessary questions.

What’s more, Startquestion allows you to create surveys specifically for your market research needs. For example, you can build quizzes, assign points to each answer, and set a time limit for completing a knowledge test. Once you collect responses, you can analyze the data and make informed decisions.


You can enjoy a free 14-day trial. After that, get started with one of the paid options: Start, Business, Team, or Enterprise. The Start plan begins at $49/mo. For simple and quick research, a Free plan is also available.

Content marketing

B2B content marketing tools are perfect for creating high-performing content. Plus, they help you improve your online visibility and better understand what content your audience loves. Consider these popular software in this category:

6. Google Analytics

Google Analytics

Google Analytics is a powerful tool that helps you analyze website traffic and user behavior. For example, it provides valuable insights into how visitors find and interact with your content. You can track metrics like page views, bounce rates, and conversion rates. This, in turn, helps you optimize and improve your marketing efforts.


Google Analytics offers both free and paid versions to track website metrics. The free version provides essential analytics for small and medium-sized businesses. The paid plan, on the other hand, offers advanced features at a cost of $150,000 per year or $12,500 per month.

7. SEMrush


Among the tools for B2B marketing, SEMrush is one of the most comprehensive platforms. While Google Analytics is great for understanding user behavior on your own website, SEMrush takes it a step further. It not only helps you analyze your own site but also provides valuable insights into your competitors’ websites. You can compare strengths and weaknesses, track results, and create customized reports.

But there is more. SEMrush’s SEO tools allow you to improve your website’s visibility and backlinks. Last but not least, you can optimize your content for search engines and discover new content ideas.


You can try SEMrush for free. But the paid plans (Pro, Guru, and Business) start at $129.95 per month. The prices depend on the number of projects, keywords to track and results you get per project.

8. Rebrandly


If you want to take your game to the next level, Rebrandly is the tool for you. It’s a link management platform that allows you to create branded links for your content. And this means short URLs that are sleek, clean, and oh-so-manageable!

In the world of character limits, like social media posts, these shorter links shine brighter. They catch the user’s eye and look more appealing, which means one thing – higher conversion and click-through rates. Plus, they’re easier to remember and type manually if needed. Well, who doesn’t love simplicity?


If you want to get started for free, they have a Free plan for 25 branded links/month. After that, Lite, Essentials, Professional, and Enterprise plans are available. They start at $13/mo for 250 branded links and 1 custom domain name.

Email marketing

Wanna create and send targeted email campaigns? B2B email marketing tools help you do just that!

Create and optimize engaging email campaigns for your B2B audience. What’s more, design visually appealing emails, segment your audience, and track email performance.

9. Intuit Mailchimp

Intuit Mailchimp

One of the top performers in the field, Intuit Mailchimp is a widely-used email marketing platform. B2B marketers love it because it provides user-friendly email editors and customizable templates. With Intuit Mailchimp, you can create emails, manage your subscriber lists, and track the success of your campaigns. If you need a trusted assistant to help you drive results, look no further.


The Premium plan comes at $87.50/mo if paid for 12 months, while the Standard starts at $5/mo. Aside from the paid plans, a Free option is also available to help you create email campaigns.

10. Constant Contact

Constant Contact

Running a small business? Constant Contact has all the B2B marketing tools you need. It’s easy to use, includes a variety of templates and can help you automate your processes. Constant Contact allows you to build high-performing email lists that hit inboxes without fail. Whether it’s through email, e-commerce, SMS, or social media, this suite of tools helps small businesses to grow.


As you start, you can use the Lite version of Constant Contact starting at $12/mo. Then, you can choose between the Standard and Premium options, which cost $35/mo and $80/mo, respectively.

11. MailerLite


With its simple user interface, MailerLite is a top choice for many small businesses and startups. Once you have the tool, you can create personalized emails, automate campaigns, and track engagement. Also, it integrates with popular tools like Zapier, Shopify, WooCommerce and more. It’s like having a handy toolbox that helps you reach your B2B audience without any fuss.


If you’re looking for cost-effective email marketing tools for B2B, MailerLite has got you covered. If billed yearly, MailerLite costs $18/mo for the Advanced plan and $9/mo for the Growing Business plan. A Free plan for a single user is also available.

12. Moosend


Tools for B2B marketing can be as efficient as Moosend – an email marketing platform and automation software.

Here’s what you get with Moosend. An easy-to-use email builder, a landing page builder, marketing automation, and in-depth reporting. Plus, you can run A/B tests for your content and subject lines.

If you want to deliver the right message to the right audience at the right time, Moosend is the tool you need.


Moosend is a budget-friendly option, starting at $9/mo. A 30-day free trial is available to help you try all of its features.

Social Media Marketing

How to effectively manage your social media presence? How to engage with your business partners on social platforms and measure the impact of your efforts? B2B online marketing tools have the answer.

13. Hootsuite


In today’s world, social media is where people go to discover, learn, and make purchasing decisions. It has become an essential space for building brands and connecting with customers. That’s why you’ll need a social media command center that helps you stay organized.

Hootsuite will help with content planning, social media listening, analytics and more. It’s a social media management platform that allows you to schedule and publish content across channels.

Hootsuite’s customer messaging platform combines the power of conversational AI with the human touch of your team. This dynamic duo ensures that you can provide 5-star customer experiences at scale. Finally, you can engage in real-time conversations, address inquiries, and provide top-notch support.


For the Professional and Team plans, Hootsuite offers a free 30-day trial. After that, they cost $99/mo and $249/mo, respectively. You can manage as many as 10-20 social accounts with these plans. For larger companies, Hootsuite has Business and Enterprise options.

14. Zoho Social

Zoho Social

With its rich history starting in the 90s, Zoho has established itself as a reliable player in the industry.

Zoho Social allows you to plan and publish your social media content and engage with your audience. Besides, you have the tools to track the performance of your social media campaigns. Among B2B marketing tools, this SMM platform offers the “whole package”. You get collaboration tools, calendars, and analytics that highlight any problematic posts. The best part? Zoho allows you to bundle Zoho Social with their other services. This helps you create a seamless and integrated experience.


Zoho offers a 15-day free trial so you can experience its full capabilities risk-free. Their plans range from $10/mo for the Standard plan to $40/mo for the Premium plan.

B2B Marketing Tools for Conversion Rate Optimization

Conversion rate optimization (CRO) is all about getting more bang for your buck. CRO helps us squeeze every bit of value out of our website visitors by boosting the number of people who take action. Plus, CRO focuses on making our website a delightful place to be. When we optimize for conversions, we’re creating a win-win situation for both our customers and our business.

Here are some popular tools in this category:

15. VWO Testing

VWO Testing

VWO Testing is a powerful tool that allows you to conduct A/B tests to optimize your website and landing pages. It enables you to compare different versions of your web pages and analyze which version performs better. With VWO Testing, you can make data-driven decisions to improve user experience and drive higher conversions. It’s like having a virtual laboratory where you can experiment and refine your B2B website for optimal results.

But that’s not all. Like the best B2B marketing tools, VWO takes security and compliance seriously. It’s fully GDPR compliant and prioritizes security measures by design. You can rest easy knowing your data and marketing experiments are in safe hands.


VWO Testing offers different price plans for web, mobile apps, new product launches, personalization and more. For website testing, for example, they offer three paid plans starting at $286/mo if billed annually. A Free plan is also available. Check out their pricing page for more information.

16. Instapage


Instapage is a user-friendly landing page builder that helps you create effective B2B landing pages. The best part about it? You don’t need to be a coding genius or a design wizard. Their drag-and-drop interface makes building stunning landing pages a piece of cake. Just pick a template, customize it to your heart’s content, and you’re ready to go live in no time.

What’s more, Instapage plays well with others. Connect it with over 100 marketing tools and platforms, from email service providers to analytics and more. Plus, with features like dynamic text replacement, you can tailor your ads to match your landing pages in real time.

Finally, Instapage provides features like A/B testing and heatmaps to understand what works on your landing page and what doesn’t.


This B2B marketing tool comes with two simple plans: Build and Convert. The Build plan costs $199/mo. You should contact their team to get a customized price for the Convert plan.

17. ClickFunnels


With ClickFunnels, you can see your pages laid out like a funnel. This allows B2B marketers to map out their customer’s journey from start to finish. Say goodbye to starting from scratch. ClickFunnels provides pre-built sales and webinar funnel templates at your fingertips. As a result, you can create entire funnels without any hassle.

Want to expand your reach and incentivize others to promote your products or services? ClickFunnels lets you set up your own affiliate program, giving you the power to grow your business through a network of affiliates.


Aside from the free 14-day trial, ClickFunnels offers three plans: Basic, Pro, and Funnel Hacker. The prices start at $127/mo if billed annually.

Team Collaboration

You might think that B2B marketing tools are solely focused on generating leads and analyzing data. However, there’s another aspect that shouldn’t be overlooked: the power of teamwork.

In the world of B2B marketing, communication tools are key to success. And if teams are spread across different channels and locations, they become nothing but mandatory. So, don’t deprive your team of the opportunity to collaborate efficiently, share ideas, and stay connected.

18. Teamly

Image of Teamly Dashboard

No more spinning in circles or wasting time on non-essential stuff. Teamly isn’t just any ordinary tool – it’s the ultimate game-changer for marketers!

First of all, Teamly gives you a crystal-clear view of your projects and helps you focus on your daily tasks. With Teamly’s multi-functional Kanban boards, you can see the big picture as well as the nitty-gritty details. You can then set up workflows collaboratively and sort tasks by due date, priority, and labels.

What’s more, Teamly saves you time and money with its automation tools and templates. The platform streamlines your work and boosts efficiency. Plus, its user-friendly interface ensures a smooth onboarding process.

Communication is key, especially in remote teams. That’s where Teamly shines! It brings everyone together in a central hub on the cloud. You can have video chats, send direct messages, share screenshots, and even capture screen videos. With everyone on the same page, it’s easy to go back to important conversations whenever you need to.


Teamly offers a Free plan for unlimited users. Perfect for solopreneurs or small companies, this plan gives you access to departments, automations, and 2.5 GB storage. Starter and Business plans are also available if you’re ready to scale your business. They cost $37 and $67/mo, respectively, if billed annually.

19. nTask


nTask is not your average project management tool. It’s a hidden gem that has everything you need to ace your projects.

With nTask, you get a full set of features that cover all the essentials. It integrates risk management, issue tracking, meeting tools, and even time tracking. Plus, you’ll have complete visibility and control over your projects. Now, see yourself that nothing ever falls through the cracks!


Prices start at $3/mo billed annually for the Premium plan. The Business plan costs $8/mo if billed yearly. A 7-day trial is available.

Let’s wrap it up!

Without B2B marketing tools, managing your marketing campaigns manually can be a real hassle. It’s time-consuming, prone to errors, and difficult to scale. But with the right tools by your side, you can automate repetitive tasks, streamline workflows, and focus on what matters most.

The best B2B marketing tools don’t let inefficiencies creep in. You’ll have a unified platform that brings everything together. As a result, you can manage data, track interactions, and gain insights to scale your efforts.

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