Inbound Marketing Campaign Kanban Board Template

How to Use:

• The Project Manager creates a Task under the Campaign column that identifies the inbound campaign’s goal and its requirements.

• The Project Manager moves the Task to the Planning column and works with Marketing to create a strategy that achieves the campaign’s objectives.

• When planning is complete, the Project Manager moves the Task to the Creating column and assigns it to a Content Creator.

• The Content Creator creates campaign assets/deliverables. When finished, the Content Creator labels the Task as “Ready for approval.”

• Marketing reviews the content.

  If the content requires edits, Marketing provides feedback in the Task comments and gives the Task a label of “Requires edits.”

  If the content is approved, Marketing gives the Task an “Approved” label, then moves the Task to the Implementing column and runs the campaign.

• After implementation, Marketing moves the Task to the Nurturing column. Lead Delivery nurtures qualified leads aligning with the campaign goal.

• Once objectives are met, Lead Delivery moves the Task to the Delivery column and provides final metrics so the team can review campaign outcomes.