Trust: The Foundation of Every Team
Trust is the foundation of every successful team and organization. In Part 3 of Dare to Lead, titled “Braving Trust,” Brené Brown reveals the anatomy of trust through the BRAVING Inventory, a powerful framework for building trust through intentional actions.
This section of the book provides a clear, actionable guide for leaders who want to cultivate trust with their teams, colleagues, and even themselves.

The Power of Small, Consistent Actions
Trust isn’t something we can demand or expect immediately—it’s built over time through small, consistent actions. Brown uses the metaphor of a “marble jar” to illustrate this idea.
Each time someone follows through on a commitment or shows support, it’s like adding a marble to a jar. These small actions accumulate to build a foundation of trust.
In a professional setting, leaders earn trust not by saying “Trust me,” but by showing up in meaningful ways.
This might look like remembering important details about a team member’s life, offering help when it’s needed, or keeping promises. These gestures, small as they may seem, add up to create a solid trust foundation that can support a team even in challenging times.
The BRAVING Inventory: Seven Elements of Trust
To help leaders cultivate trust, Brown introduces the BRAVING Inventory, an acronym for seven behaviors that create a framework for trust-building:
- Boundaries: Respecting others’ boundaries and setting clear ones yourself. Leaders need to clarify what’s acceptable and what isn’t, asking rather than assuming.
- Reliability: Following through on what you say you’ll do. Leaders build trust by consistently delivering on their promises and commitments.
- Accountability: Taking ownership of mistakes, apologizing, and making amends. This humility fosters credibility and shows that leaders are human too.
- Vault: Keeping confidences and respecting privacy. Avoid gossip and don’t share information that isn’t yours to share.
- Integrity: Choosing courage over comfort and acting according to core values. Doing the right thing, even when it’s hard, is at the heart of integrity.
- Nonjudgment: Creating an environment where people can ask for help without fear of judgment. Leaders who practice nonjudgment encourage openness and learning.
- Generosity: Giving others the benefit of the doubt and assuming the best intentions. This practice fosters respect and strengthens team relationships.
Operationalizing BRAVING in Team Culture
The BRAVING framework isn’t just a list of values—it’s a practical tool that can be woven into the culture of an organization.
By defining observable behaviors for each element, leaders can make these values a visible part of the organization’s daily operations. For instance, setting boundaries may mean clarifying communication expectations or creating guidelines for feedback.
At Teamly, where collaboration and task management are central, applying BRAVING principles can help reinforce trust across the organization.
Leaders and teams that respect boundaries, promote accountability, and foster open dialogue are more likely to cultivate a culture where trust and collaboration thrive.
Building Self-Trust as a Foundation for Leading Others
Brown emphasizes that the ability to build trust with others begins with self-trust. When leaders face setbacks, self-trust can suffer, leading them to doubt their reliability, accountability, and generosity.
Cultivating self-trust is essential for trustworthy leadership.
To build self-trust, Brown encourages leaders to reflect on how they treat themselves using the BRAVING framework. Are they following through on personal commitments?
Are they respecting their own boundaries? By applying BRAVING to themselves, leaders strengthen their foundation of self-trust, making it easier to build trust with others.
Using BRAVING for Self-Reflection
Brown suggests leaders check in with themselves using the BRAVING Inventory. Here’s how each element of BRAVING can be applied to self-reflection:
- Boundaries: Did I respect my own boundaries and communicate them clearly?
- Reliability: Was I consistent in following through on my commitments?
- Accountability: Did I take responsibility for my actions, avoiding blame-shifting?
- Vault: Did I respect confidentiality and avoid sharing information that wasn’t mine to share?
- Integrity: Did I choose courage over comfort, acting according to my values?
- Nonjudgment: Was I nonjudgmental with myself, showing kindness even when I made mistakes?
- Generosity: Was I generous toward myself, offering compassion rather than criticism?
Learning Through Vulnerability: A Story of Personal Growth
Brown concludes Part 3 with an inspiring story from Brent Ladd, a leader who applied the principles of daring leadership to transform his relationship with his team.
Initially, Ladd struggled with perfectionism and control, often working independently rather than relying on others.
As he began to engage his colleagues more openly, he found that this vulnerability fostered deeper trust and connection.
By letting go of control, Ladd was able to build stronger relationships based on mutual respect and collaboration. His story shows how leaders can use BRAVING not only to guide their teams but to grow personally by embracing vulnerability and connection.
Start Building Trust Today
In Dare to Lead, Brené Brown provides a practical, powerful approach to trust-building through the BRAVING Inventory.
This framework is more than just a list of values; it’s a guide for creating meaningful connections, accountability, and authenticity within teams. Leaders who commit to BRAVING can expect to see stronger, more resilient teams that are built on a foundation of trust.
Trust, as Brown highlights, is built through consistent actions, and each small moment is an opportunity to add another “marble in the jar.” For leaders looking to build a workplace rooted in trust and collaboration, Brown’s insights offer an invaluable guide.
Ready to dive into Dare to Lead? Get your copy here and start building trust with your team today.