{"id":3977,"date":"2022-01-26T07:16:08","date_gmt":"2022-01-26T07:16:08","guid":{"rendered":"https:\/\/www.teamly.com\/blog\/?p=3977"},"modified":"2023-12-02T11:01:03","modified_gmt":"2023-12-02T11:01:03","slug":"how-to-build-and-run-a-successful-creative-team","status":"publish","type":"post","link":"https:\/\/www.teamly.com\/blog\/how-to-build-and-run-a-successful-creative-team\/","title":{"rendered":"How to Build and Run a Successful Creative Team"},"content":{"rendered":"

Building an in-house creative team to manage your communications and campaigns can be transformative. Rather than relying on organic growth, low-skilled workers (e.g CEO doing marketing themselves) or expensive agencies, you can empower your business to grow spectacularly by bringing all the most valuable creative skills under your roof.<\/p>\n

However, there are no shortcuts when building an effective creative team. You need to invest time into strategic planning and decision making before recruitment, and in forming the most productive<\/a> creative environment after the team is assembled.<\/p>\n

This article is going to take you through that whole process, from assessing your creative needs to weighing up full-time employees vs contractors and then finally getting the best possible work from your new team.<\/p>\n

\"Define<\/p>\n

<\/span>Define the scope of your team<\/span><\/h2>\n

First thing\u2019s first, before you start building recruitment ads and scouting new talent, you need to consider what you actually need.<\/p>\n

There are hundreds of reasons why an organization might build its own creative team. Even the term \u201ccreative team\u201d itself is extremely broad and could range from a simple designer-copywriter combo to a full-blown creative department with fixed premises, multiple layers of management and a global brief.<\/p>\n

To get the ball rolling in the right direction, start by answering 3 fundamental questions:<\/p>\n

    \n
  1. What are your goals?<\/li>\n
  2. How will a creative team get you there?<\/li>\n
  3. Can the business support this team?<\/li>\n<\/ol>\n

    What are your goals?<\/h3>\n

    The general purpose of creative teams is to design and execute advertising or marketing campaigns in order to sell the company\u2019s products or services. There is often a requirement for creating or maintaining the company\u2019s brand image and for managing internal company messaging, though not always.<\/p>\n

    So when considering your team: what are your business goals<\/a>?<\/p>\n

    This isn\u2019t about whether you’re a small-medium company dipping its toes into \u201cproper\u201d creative for the first time, or an established giant building a new department to replace your expensive external agency. You need to know what you\u2019re trying to achieve. Some examples:<\/p>\n