![\"SMART](\"https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2021\/12\/SMART-Goals.png\")
<\/p>\nEmail marketing is at the heart of business growth because connectivity is now the largest driving force for many company’s success, whether it be online sales, podcast listeners, or masterclass participants! This has created a high demand for precise and achievable email campaign goals to keep your audience up-to-date and engaged with your offerings.<\/p>\n
Creating a list of goals is great, however, how you develop your goals is the determining factor in whether you achieve them! There is one method for goal creation that stands above the rest, allowing you to plan your goals in a specific way that can help skyrocket your email campaigns: SMART Goals.<\/p>\n
<\/p>\n
This isn\u2019t referring to your goals being smart choices. This is an exact method for choosing and planning your goals so you can execute and achieve them.<\/p>\n
When you make SMART goals, you are creating goals intentionally, with a well-rounded plan to set your team up for success. SMART goals include 5 essential elements:<\/p>\n
S<\/strong>: Specific Before we jump into why these goals are so powerful (and we share our best examples of SMART goals for email marketing), let\u2019s look at each step of this goal-setting formula.<\/p>\n When you create a new goal for your team, it is essential that it\u2019s defined in clear terms that each team member understands. Everyone needs to know exactly what the goal is and what its success looks like. This will ensure your whole team is on the same page, and have concrete understandings of what they\u2019re working towards (and how their role affects the outcome).<\/p>\n There are two vital components to this: being clear about what the goal is, and how it can be achieved. For example:<\/p>\n <\/p>\n By defining your goals in this way, you are helping your team understand exactly what they are aiming to achieve and giving them a starting point to begin working towards the goal.<\/p>\n In order to continuously improve, certain metrics must be measured and tracked. Define how you will measure your progress throughout the goal\u2019s lifetime so that you can celebrate your success and adjust your action plan when needed. When you include measuring success<\/a> in your action plan, you are better able to pivot, regroup, and adjust, allowing your goals to be met much more frequently.<\/p>\n One essential aspect of making a goal measurable is to make your check-ins frequent enough that you can catch any issues quickly, allowing you to respond to them and optimize your action plan as early as possible.<\/p>\n <\/p>\n Challenging your team is great and can be a huge motivator, however, if the challenge puts too much stress on your team, it can be detrimental not only to the success of your goals but also to your employee morale<\/a>. When your goals are unrealistic or impractical, your team may become discouraged and become burnt out from the added stress of working towards an unattainable goal.<\/p>\n In order to keep your goals achievable, plan them alongside your team, taking their skill sets into consideration, and allowing them to have input on their roles. When you create an action plan for your goal and your team agrees on it, you\u2019ll have much higher rates of success.<\/p>\n <\/p>\n When we talk about relevance, we aren\u2019t just talking about if the goal matches what you\u2019re customer is looking for (though that’s important as well). When creating SMART goals, relevant refers to your individual goals in relation to the company\u2019s bigger aspirations.<\/p>\n How does your goal help the company reach theirs?<\/p>\n Clearly evaluate how your goal aligns with your company\u2019s values and the role it plays in helping the company find success in its larger goals.<\/p>\n <\/p>\n One major part of every goal is when that goal is expected to be completed. Having a firm deadline for your team to work towards serves a few different purposes.<\/p>\n First, it helps your team measure their success at any point in the goal’s lifetime. Having a solid end date allows them to view current progress in comparison to the amount of time left to achieve success.<\/p>\n Secondly, it motivates the team to accomplish the goal in a specific timeframe. Parkinson\u2019s Law says that work expands to fill the time allotted for its completion. Having a deadline often drives people to perform at a higher caliber and work more efficiently.<\/p>\n Lastly, it places the team on the same timeline. When everyone is focused on their own roles, it\u2019s easy to become detached from the group and lose sight of the project as a whole. However, when there is a firm deadline that everyone must meet, it naturally aligns your team members to work together to meet that expectation and remain aware of how their progress affects those relying on them.<\/p>\n <\/p>\n Now that we know the fundamentals of each component, let\u2019s discuss why SMART goals are so beneficial for email marketing!<\/p>\n When goals are set using the SMART method, they can become an incredibly powerful tool for a marketing team. Here are a few of the best reasons to start incorporating SMART goals into your marketing strategy.<\/p>\n It\u2019s clear how smart goals can benefit your business. When it comes to email marketing, there are email campaign goals that should be at the top of your list.<\/p>\n Now that you know what SMART goals are, let\u2019s talk about some SMART goals you can implement today (and how to get started!).<\/p>\n Getting your brand out into the world can be difficult. The market is saturated and competition is steep, however with the right marketing techniques you can drive up your brand awareness and start expanding your reach. Brand exposure is more than just making your company known. It\u2019s also how you\u2019re going to build trust with your consumers, and if they\u2019ll be confident in what you\u2019re offering.<\/p>\n To boost your brand\u2019s exposure, it\u2019s essential that you provide your subscribers with valuable material. Share stories with them to show them how your offer is transformative and highlight why you started your company. Share educational articles that will resonate with your audience (even if they aren\u2019t yours; sharing the spotlight to highlight some of your favorite brands is always well received!). Stick to your brand voice to create a coherent experience for your consumers across all your channels.<\/p>\n One of the best ways to create loyalty is by creating nurture email campaigns. These emails aren\u2019t about selling. They aren\u2019t asking your subscribers to sign up for a new program or alerting them of a flash sale or discount opportunity. These emails are about creating a solid, personal relationship with your subscribers that makes them feel involved and valued. Create a series of emails that updates them on your business, without any attempt to sell anything. Include emails about passion projects you\u2019re working on, current stressors and successes, and most importantly, thank them for being part of your inner circle. Building your subscribers into eager consumers takes intentional work, but it is worth it with the right tools and strategies.<\/p>\n Signing up for your email list is only the first step. Having a strong email campaign that brings your subscribers through your funnel and right to your check-out page is essential. Before that can happen, you need to build a relationship with them, so that they trust you. People don\u2019t love to be sold to, so it\u2019s important to get the perfect mix of personality, transparency, and intrigue for future offers.<\/p>\n Emails fill up with offers all day long. Most people have signed up to so many lists that they get 5-10 emails every day trying to sell them something, resulting in low open rates and higher chances of being sent to the trash bin right away.<\/p>\n Don\u2019t let that discourage you, because this is where you get to be different! If your aim is to drive up open rates, don\u2019t sell to them in every email. Take a couple of emails to build intrigue in what you have planned, or simply to touch base and stay top of mind by giving them free value or educational content. Make your subject lines different from what comes through from every other company so that they stand out.<\/p>\n There are multiple ways to grow your number of subscribers, but there are a few ways that have higher success rates than others. This is where high-value content comes in. Consider creating free offers (lead magnets) for people to sign up for, or exclusive promos and bonuses that only subscribers can access. People love being rewarded, which creates the perfect opportunity for you to gain new subscribers.<\/p>\n When you offer something that’s interesting that doesn\u2019t immediately lead the consumer to a sales page, you\u2019re much more likely to have a higher click-through rate. These initial links need to provide something that’s entertaining, relevant, and valuable to your consumer and provide a great opportunity to introduce them to a secondary lead. High value content is still the strategy here.<\/p>\n People trust companies that are leaders in their field. Email your list to share your knowledge of the industry with your subscribers. By teaching them aspects of your business, you\u2019re showing them that you are authentic, passionate, and deeply involved in the industry. When you are able to show your expertise to your clients, it naturally builds trust and they see you as an authority.<\/p>\n Landing pages don\u2019t always have to be sales pages. An easy way to bring traffic to your site\u2019s pages is by creating a double opt-in when people subscribe. This gives them the opportunity to confirm they actually want to be part of your subscriber list, while also providing you a unique opportunity to redirect them to your site after they\u2019ve clicked through the confirmation link. Take this a step further by adding a discount code on that landing page to welcome them!<\/p>\n You can also increase traffic through thank you emails. It\u2019s a simple thing that\u2019s commonly overlooked, but a quick email that thanks a subscriber for joining or for a recent purchase, is a great way to show them you value their involvement, while also providing them a way to return back to your page through an added link to a highly trafficked page.<\/p>\n Learning about your subscribers is vital to your growth. A great way to do this is to send out occasional surveys with appropriate timing (not too often, and typically after they\u2019ve made a purchase, or when they become involved in an exclusive offer). Asking for feedback shows them that you care about their opinion and that you are always working to improve their experience. This is also a great way to get a deeper understanding of your audience and compare it to your current target audience.<\/p>\n A great way to get your community involved is through webinars, podcasts, free guides, and masterclasses. Not only does this provide them with value, but it also increases their awareness of your brand, your mission, creates authority in your industry, and shows them that you genuinely want them to be involved.<\/p>\n
\nM<\/strong>: Measurable
\nA<\/strong>: Achievable
\nR<\/strong>: Relevant
\nT<\/strong>: Time-Bound<\/p>\nS<\/span>pecific<\/h4>\n
\n\n
\n \u274c – \u201cI want to increase our engagement.\u201d<\/td>\n<\/tr>\n \n \u2714\ufe0f – \u201cI want to increase our email open rates with intriguing subject lines and increase click-through by offering valuable content with regular promotions of xyz.\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n M<\/span>easurable<\/h4>\n
\n\n
\n \u274c – \u201cEvery 6 months we will review our goals to see how close we are to achieving them\u201d<\/td>\n<\/tr>\n \n \u2714\ufe0f – \u201cWe will review our email marketing goals bi-monthly by using both previous years’ open rate metrics, as well as comparing each set of 2 months with the previous 2 reviewed to examine current growth patterns.\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n A<\/span>chievable<\/h4>\n
\n\n
\n \u274c – \u201cWe will increase our open rates to 100% each month.\u201d<\/td>\n<\/tr>\n \n \u2714\ufe0f – \u201cWe will implement new strategies to our email campaigns and review the open rates each time to determine the most effective approaches to our audience. Once determined, we will aim to scale our open rates to 50% by the end of the year.\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n R<\/span>elevant<\/h4>\n
\n\n
\n \u274c – \u201cWe\u2019ll bring new customers to the company by increasing open rates and click-through rates on our email campaigns.\u201d<\/td>\n<\/tr>\n \n \u2714\ufe0f – \u201cThe company\u2019s goal is to increase profits by 25% this year. By increasing our open rate and click-through rates by 50% this year, we will be able to help the company reach that goal.\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n T<\/span>ime-Bound<\/h4>\n
\n\n
\n \u274c – \u201cYour goal is to increase open rates and click-through rates with engaging content throughout the year\u201d<\/td>\n<\/tr>\n \n \u2714\ufe0f – \u201cOur email marketing goal is to increase click-through rates and open rates by 50% by the end of this fiscal year.\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n ![\"Why](\"https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2021\/12\/Why-Are-SMART-Goals-So-Powerful-For-Email-Marketing.png\")
<\/p>\n<\/span>Why Are SMART Goals So Powerful For Email Marketing?<\/span><\/h2>\n
\n
![\"Email](\"https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2021\/12\/Email-marketing-SMART-goals-examples.png\")
<\/p>\n<\/span>Top 10 Examples Of SMART Goals For Email Marketing To Maximize Your Next Campaign!<\/span><\/h2>\n
1. Brand Exposure<\/h3>\n
2. Build Loyalty<\/h3>\n
3. Gain New Customers<\/h3>\n
4. Increase Email Open Rates<\/h3>\n
![\"Expand](\"https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2021\/12\/Expand-Your-Subscriber-List.png\")
<\/p>\n5. Expand Your Subscriber List<\/h3>\n
6. Boost Your Click-Through Rates<\/h3>\n
7. Become An Authority In Your Industry<\/h3>\n
![\"Drive](\"https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2021\/12\/Drive-Traffic-To-Your-Landing-Pages.png\")
<\/p>\n8. Drive Traffic To Your Landing Pages<\/h3>\n
9. Gain Valuable Subscriber Insights<\/h3>\n
10. Increase Subscriber Participation<\/h3>\n