{"id":12873,"date":"2024-09-05T14:16:33","date_gmt":"2024-09-05T14:16:33","guid":{"rendered":"https:\/\/www.teamly.com\/blog\/?p=12873"},"modified":"2024-09-05T19:59:58","modified_gmt":"2024-09-05T19:59:58","slug":"good-to-great-by-john-collins-chapter-7","status":"publish","type":"post","link":"https:\/\/www.teamly.com\/blog\/good-to-great-by-john-collins-chapter-7\/","title":{"rendered":"Exploring the Principles of \u201cGood to Great\u201d by John Collins \u2013 Chapter 7"},"content":{"rendered":"<p>What separates companies that achieve greatness from those that remain just &#8220;good&#8221;? The answer isn\u2019t in chasing the latest tech trends or jumping on every innovation.<\/p>\n<p>As Jim Collins reveals in <em>Good to Great<\/em>, the true key lies in how companies strategically apply technology\u2014using it as an accelerator, not the starting point.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the_role_of_technology_its_not_what_you_think\"><\/span>The Role of Technology: It\u2019s Not What You Think<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12876\" src=\"https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-1.webp\" alt=\"\" width=\"1792\" height=\"1024\" srcset=\"https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-1.webp 1792w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-1-300x171.webp 300w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-1-1024x585.webp 1024w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-1-768x439.webp 768w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-1-1536x878.webp 1536w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>It might come as a surprise, but in the research for <em>Good to Great<\/em>, 80% of executives from the most successful companies didn\u2019t cite technology as a primary factor in their transitions from good to great.<\/p>\n<p>The truth is, technology can\u2019t make a company great on its own. It\u2019s simply an accelerator that helps push a company forward once it has a strong foundation.<\/p>\n<p>So, the real question becomes: how can businesses use technology effectively? The answer lies in aligning it with a company\u2019s core values&#8230;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why_technology_should_fit_your_hedgehog_concept\"><\/span>Why Technology Should Fit Your Hedgehog Concept<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12877\" src=\"https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-2.webp\" alt=\"\" width=\"1792\" height=\"1024\" srcset=\"https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-2.webp 1792w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-2-300x171.webp 300w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-2-1024x585.webp 1024w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-2-768x439.webp 768w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-2-1536x878.webp 1536w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>To get the most out of technology, it needs to align with the Hedgehog Concept\u2014a central theme in <em>Good to Great<\/em>.<\/p>\n<p>The Hedgehog Concept focuses on what a company can be the best at, what drives its economic engine, and what its people are passionate about. For technology to act as an accelerator, it must support and enhance these goals.<\/p>\n<p>Take Walgreens, for example. Rather than rushing to adopt the newest technologies, Walgreens strategically used the internet to enhance its existing business model.<\/p>\n<p>They didn\u2019t view technology as a shiny new toy but as a tool to support their mission: delivering convenience to customers. They linked online ordering with inventory and distribution systems, making customer service seamless while increasing efficiency across stores.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why_its_not_about_being_first%e2%80%94its_about_being_strategic\"><\/span>Why It\u2019s Not About Being First\u2014It\u2019s About Being Strategic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12878\" src=\"https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-3.webp\" alt=\"\" width=\"1792\" height=\"1024\" srcset=\"https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-3.webp 1792w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-3-300x171.webp 300w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-3-1024x585.webp 1024w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-3-768x439.webp 768w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-3-1536x878.webp 1536w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>One of the biggest lessons from <em>Good to Great<\/em> is that being an early adopter of technology doesn\u2019t necessarily lead to success.<\/p>\n<p>In fact, many of the great companies Collins studied weren\u2019t first to innovate. They watched, learned, and waited for the right moment. IBM wasn\u2019t the first to develop a commercial computer; Remington Rand did that. Boeing didn\u2019t introduce the first commercial jet; De Havilland did. But it was the thoughtful, strategic adoption of technology that allowed IBM and Boe&#8230;<\/p>\n<p>In contrast, companies that react out of fear or excitement without a clear strategy often fail.<\/p>\n<p>The technology bubble of the late 1990s serves as a reminder of how many companies chased new innovations without understanding their long-term fit. The winners, like Walgreens and Nucor, stayed patient, keeping their eyes on their core competencies rather than the hype of the moment.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"use_technology_to_accelerate_not_distract\"><\/span>Use Technology to Accelerate, Not Distract<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12879\" src=\"https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-4.webp\" alt=\"\" width=\"1792\" height=\"1024\" srcset=\"https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-4.webp 1792w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-4-300x171.webp 300w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-4-1024x585.webp 1024w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-4-768x439.webp 768w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-4-1536x878.webp 1536w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>Companies like Nucor provide a strong example of how technology can be a game-changer\u2014but only when applied with discipline.<\/p>\n<p>Nucor\u2019s mini-mill steel manufacturing revolutionized the industry, yet it wasn\u2019t the technology itself that created Nucor\u2019s success. It was their disciplined management, simple structures, and focus on their workforce.<\/p>\n<p>Technology was only part of the equation, helping to accelerate what was already a well-oiled machine.<\/p>\n<p>This concept is vital for businesses today. It\u2019s easy to be tempted by shiny new technologies\u2014AI, blockchain, automation\u2014but smart companies recognize that technology should never be a distraction from their core purpose.<\/p>\n<p>Instead, platforms like <a href=\"https:\/\/www.teamly.com\/teamly-business.php\">Teamly<\/a> help teams organize, collaborate, and stay on track while they build the disciplined processes that support their goals. Only once these processes are in place should technology be introduced to&#8230;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"technology_without_strategy_a_liability_not_an_asset\"><\/span>Technology Without Strategy: A Liability, Not an Asset<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12880\" src=\"https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-5.webp\" alt=\"\" width=\"1792\" height=\"1024\" srcset=\"https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-5.webp 1792w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-5-300x171.webp 300w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-5-1024x585.webp 1024w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-5-768x439.webp 768w, https:\/\/www.teamly.com\/blog\/wp-content\/uploads\/2024\/09\/Chapter-seven-image-5-1536x878.webp 1536w\" sizes=\"auto, (max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/p>\n<p>Technology in the wrong hands can accelerate a company\u2019s decline just as quickly as it can propel it forward. In <em>Good to Great<\/em>, the Vietnam War is cited as a cautionary tale for businesses.<\/p>\n<p>The United States had the most technologically advanced military in the world\u2014fighter jets, helicopters, sophisticated communications. However, lacking a coherent strategy, the U.S. failed to win the war, despite its technological superiority.<\/p>\n<p>On the other hand, the North Vietnamese had far inferior technology but succeeded by adhering to a simple, clear concept of guerrilla warfare.<\/p>\n<p>This lesson applies directly to businesses: without a solid strategy, no amount of technology will save a company. It will only accelerate its problems.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what_the_data_really_says\"><\/span>What the Data Really Says<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Throughout <em>Good to Great<\/em>, one theme is clear: technology must follow strategy, not the other way around. The great companies didn\u2019t focus on technology first.<\/p>\n<p>They understood their mission, set their goals, and used technology to enhance their efforts\u2014not lead them.<\/p>\n<p>The companies that excelled were those that applied technology to accelerate momentum, not to create it.<\/p>\n<p>By following this philosophy, businesses can avoid the common pitfalls of chasing after the latest tech trends and focus on what truly matters\u2014delivering consistent value to their customers.<\/p>\n<p>For those wanting to understand how companies like Walgreens, Nucor, and others leveraged technology as an accelerator, <em>Good to Great<\/em> offers a roadmap for success.<\/p>\n<p>If you\u2019re ready to dive deeper into the principles that drive lasting business success, grab your copy of <em>Good to Great<\/em> on <a href=\"https:\/\/www.amazon.com\/Good-Great-Some-Companies-Others\/dp\/0066620996\/\">Amazon<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What separates companies that achieve greatness from those that remain just &#8220;good&#8221;? The answer isn\u2019t in chasing the latest tech trends or jumping on every innovation. As Jim Collins reveals in Good to Great, the true key lies in how companies strategically apply technology\u2014using it as an accelerator, not the starting point. The Role of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.teamly.com\/blog\/good-to-great-by-john-collins-chapter-7\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Exploring the Principles of \u201cGood to Great\u201d by John Collins \u2013 Chapter 7&#8221;<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":12875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-12873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-summaries"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Good to Great: Insights from Chapter 7 of John Collins book<\/title>\n<meta name=\"description\" content=\"Chapter 7: Learn why tech should follow strategy, not lead it, and how disciplined companies use innovation to achieve greatness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teamly.com\/blog\/good-to-great-by-john-collins-chapter-7\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good to Great: Insights from Chapter 7 of John Collins book\" \/>\n<meta property=\"og:description\" content=\"Chapter 7: Learn why tech should follow strategy, not lead it, and how disciplined companies use innovation to achieve greatness.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.teamly.com\/blog\/good-to-great-by-john-collins-chapter-7\/\" \/>\n<meta property=\"og:site_name\" content=\"Official Teamly Blog - 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